You think corporate narration and you probably think…boring! But it doesn’t have to be that way. In today’s world, the basics are not going to cut it. Any time your employees or customers are nodding off while watching your ad or listening to a training, you aren’t getting the engagement you need. That means you won’t see the return and it ultimately might not be worth your while. To better capitalize on your commercial, explainer, or instructional content, invest in a good corporate voice-over narrator.
Demos:
Holly Adams has spent decades narrating video in traditional and digital media for countless brands. She brings her interest, passion, and acting chops to every piece whether it’s a 15-second promo or a multi-day training. Regardless of the audience, she connects to the story of the company and becomes the face of the organization.
What is internal corporate narration?
Any time you want to get a message to your employees, you might use a narrator. This includes corporate learning and training as well as quarterly statements or other announcements. The goals here are to deliver your message in the simplest way possible while also keeping your teams interested.
So often, projects for internal use are about having someone learn something new or understand a key component of the company. Your brain might immediately go to those annual HR trainings we’ve all come to dread. But, if the employee enjoys the process or feels good about the learning, it all goes down a lot better. Whether it’s explainers, e-learning, or a vision-sharing video, I love really connecting with those experiencing it.
What is external corporate narration?
Your brand matters, and every piece of your commercial videos need to exude your company and its values. Select your voice over narrator carefully. Think first about who you might imagine it to be and what attributes they should have. Then find the right person who embodies that sound and will represent you to an audience of your customers.
When I am narrating something that is public facing, I love telling the story of the company. It’s like introducing a friend I know well and whom I respect and believe in.
What can a professional narrator do for me?
It might be tempting to grab the nearest intern and put them in front of an iPhone to record for you. But I recommend partnering with a professional to do the heavy lifting. In order to get quality both in terms of the audio itself as well as the narration, you really need someone with a background in VO.
I’ve worked with dozens of companies to deliver quality corporate narration. Here are a few of my most recent clients:
Cornell Lab of Ornithology
I’ve been working with Cornell Lab for many years including as the voice for the Audubon plush bird kiosks in stores across America and the face of several of the “How Nature Works” series. I am an avid Nature person, and becoming the voice of the approachable “bird expert” while differentiating the tone and style for each type of medium and consumer has made this a joyful partnership.
BOCES Tech Schools
As a long time educator, I believe in programs that reach and teach the whole student. When approached to narrate multiple videos about BOCES programs across New York State for prospective students and their families, I was thrilled. My knowledge of the programs coupled with my interest in student engagement and development has made these outreach videos highly-successful recruitment tools.
Carina Construction
Carina Construction made plans to expand their web presence to further their business, and they realized they needed consumer-facing videos to better illustrate who they were, how they worked, and what set them apart. I took their slogan “Your home is more than just a house” to heart as my guiding principle to deliver engaging and informative but also comforting corporate narration that continues to bring in customers.
Farm USA
I started with Farm USA as part of their Animal Rights Movement 2021 campaign for an awareness, outreach, and membership push. Additionally, I recorded a consumer-facing and trade show video about AskVeli, the vegan video app and series. Being in tune with their intended audiences meant that each video had the right tone and level of formality.
