Business | Shearwater Productions

Labor and creativity: Changing spaces changes where you are

September 1, 2013

This week, I want to remind you of what I have just been reminded of—that a shift in our physical working space or place manifests in a shift or working thinking and an increased capacity for creative problem solving. As an arts-in-ed fanatic, I know (thanks to neuro-research) that using arts modalities to teach academic content uses multiple neuro-pathways, creates emotional engagement, and is based in interrogative process, rather than passive information consumption. The amazing Gary Anaka, a leader in the area of brain research and thinking processes, says that when the body is moving, the brain is engaged, and

Holly Adams reading a script into her mic

Tips for Creating a Better Script for your Business Photo-Montage

May 3, 2013

One of the things I do is Voice Over for webmercials, video, e-learning, and audiobooks. I have been the Voice Talent for real-estate, nature documentaries, and construction companies. Frequently, the person creating the script is not familiar with writing for this medium. It makes more work (and some frustration) for everyone. So, whether you have a montage of your arts event, your company’s 25th celebration, the trees in your park, or the activism in your school, check out these tips before creating your script for the narration. Step 1: Time Watchable time limit is three minutes, and most quick web

Holly Adams in her studio recording an audiobook

Maps: unpacking perspective, creating awareness

March 17, 2013

Calling all teachers, artists, and community leaders—it’s map time! Many of you are cartophiles like myself, and all of you probably use map comparison to look at socio-cultural perspectives of the map makers and how the cartographer’s viewpoint in turn affects our own. Here’s a few on-your-feet activities to go with your history awareness and empowerment project. Blindfolded Map Adventures I’m going to give two examples of this exercise, which is also a fun way to build trust. Both have the first step: Get a Partner. Choose which of you will be blindfolded to do the Cartography, and which will

Artists and Aging

March 11, 2013

This past weekend, I met a man who is a jouster (sigh!). I had been invited to join a joust-training team years ago, but the commute was too far to make it work, and I had been PINING to do it ever since. I have always loved adventurous, physical things, and I do enjoy both sword fighting for stage and horse-back riding. So of course I want to joust, right? Doesn’t matter that I am female, relatively small, or just had a mid-forties birthday….oh crap, maybe that last one does matter. For the first time in my life, I am

Holly sitting with her table for a mystery dinner

Married To My Work

February 17, 2013

So you may have noticed that for the first time in the year I have had this blog, I missed a posting!! Don’t worry, dear reader, it won’t happen again. Here’s what happened…. You see, I have been carrying on a long-standing affair that finally took over my life…..with my work. AAAAAAAAHHHHHH!!!!! I know, I know….. I never thought it would happen to me, either! You see, work started off as a small part of my life, nothing to side-track me from my roles as loving wife and mother. Just the occasional secretive business call during a dish-to-pass, nothing noticeable. I

The Importance of Downtime

November 30, 2012

I am normally pretty driven. Even when I feel sick or depressed, I get up, put one foot in front of the other, or boogie half awake in the shower, muttering the ‘song’ Dory sings in Finding Nemo, “Just keep swimming…just keep swimming.” There is a part of me that feels ultra responsible for my family, my art, my community, my work, my granddogs, everything around me. Not that I am important to it all, but just that it is important for me to keep doing as much as I can. Sometimes, however, it’s like the time I was speeding

Holly Adams in her Longhorn tee-shirt in front of her desk

Biz and Art: Tips for bouncing back from failure

November 23, 2012

So, there you are, gearing up for another busy month. As usual, “work on website” and “go to networking event” and “get business cards” move to the bottom of the “to-do” list. They can, right? Face it–your schedule is full! But then business trauma hits—your project is cancelled. The sponsor has withdrawn, a school loses its funding, a theatre has to cut back its budget, or a community organization is cutting the department that contracted you. How do you turn these moments into business success? There’s a few things you can do to get ahead of the game. How to

Holly holding a pistol for a mystery dinner

Making Your Arts Business Successful

February 9, 2012

So, there you are, gearing up for another busy month. As usual, “work on website” and “go to networking event” and “get business cards” move to the bottom of the “to-do” list. They can, right? Face it—your schedule is full! But then business trauma hits—a school loses its funding, a theatre has to hack at its budget, a community organization is cutting the department which contracted you. How do you turn these moments into success? First off, allot yourself no more than 10 minutes to spend on despair and the feeling of failure. I would say, “Skip this step”, but

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